Epividian, a healthcare analytics and software firm, asked us to design a market report using data from their OPERA® (Observational Pharmaco-Epidemiology Research & Analysis) database. OPERA® is a healthcare database containing anonymous patient-level data. Physicians and healthcare workers participating across the U.S. document the care of nearly 400,000 patients, including nearly 52,000 patients who are HIV positive. Epividian’s OPERA® database is refreshed from all of these locations on a daily basis, making the database the largest continually operating cohort of HIV+ patients in the U.S.
This 54-page market report presented a few key challenges: present the data and analysis in a clear, attractive way; organize large tables of data; and use the most up-to-date data.
The design began as a build out of the existing brand, with a new color palette established. Epividian provided the data tables and we worked on making callouts that pop so the key information was easily consumable at a glance. The amount of data between sections varied considerably, but the new brand elements tied all the sections together and gave a cohesive look. yellowDog was able to work on the report with existing data through the design phase and then replaced the data with updated numbers immediately prior to printing so the report contained data that had been collected just that week.