It's amazing what a Google image search will turn up. The logo we designed for PEAK Engineering back in 2008 has garnered a little press across the globe. In New Zealand they are redesigning their national flag and one of the designs looks like our version of the peak. They've interviewed our client and yellowDog so we're officially in print and on record in New Zealand.
We worked with PEAK Engineering to create a logo that matched their requirements: Their business was started in Apex, NC where the motto is "The Peak of Good Living." They wanted to speak to this theme in their logo. The summit of the peak of a mountain was also an inspiration which lead us to the triangle. The triangle [the shape and the tool itself] are the perfect symbols to match these ideas. We sketched a few versions and simplified them down to the logo here. As NC State alumni and Wolfpack fans, a red was an easy choice for the color palette.
Once we designed the logo we worked with their web developer to brand the website and have created many tools for the business. We've even been able to expand their brand to Tervis Tumbers and note cubes for client holiday gifts.
We're excited to be a small part of a discussion of design and ideas on the other side of the world. And proud to have client relationships that span years and work that still resonates.