Retail store. Community gathering place. Local artist showcase. Downtown Raleigh.
We started this logo with a general feeling of the store's contents in mind and got to work on sketches. But that all changed once we looked at the future store space. We went back to the drawing board and tried to capture the exact feeling that Pam, DECO's owner, wanted. Pam is inspired by 1950s paper and prints and has always had a love for Art Deco, so we worked to combine these loves.
Once the advertising started, we needed a system to showcase all of the varied and sundry items that were in the store. [And if you've been in, you know there are always more and different things every time you go!] We created a black grid layout as a way to make unlike products feel cohesive. In addition, we worked on signage for the store, tags for boxes and bags.
Fast forward after a huge first opening year and social media takes off for DECO Raleigh. People can't help but snap photos and share when they are at the store. This is where we come in again, managing this monster of social media that has a life of its own. yellowDog helps DECO manage online presence. We rebuilt the original website to better suit the photographic nature of the store and really highlight social media and encourage the community feeling to carry through--online and off.