Packaging.
We were excited when Jessie came to us from Edge of Urge to create a new brand for all of her custom fragrances. I have been wearing Man Man for years, so it was the perfect fit! Getting to package a product you already love and use is a dream project!.
We did research on other fragrance brands and processes for the best way to make the labels work with these natural oils. Jessie loves brush marks so we chose a different mark for each scent. The contrast of the Edge of Urge logo with crisp san serif type makes for a statement package.
The brand has expanded into Jessie’s new stores— Renew and Unlikely Professionals — and also grown into wholesale accounts. We helped to create a system that can grow too. It’s easy to add new scents and products. We’ve translated the packaging to beard oil and jewelry cards for all of their unique finds— always keeping the Edge of Urge brand front and center in the black and gold.
Find your favorite scent at one of her great shops around Raleigh! Many of them are unisex and there is something for everyone.
Edge of Urge >
Renew >
Unlikely Professionals >
