In 2010, Triangle Community Foundation hosted the inaugural What Matters event. The assignment was to build a sub-brand for the Foundation that could be used for years to come. In this case, the tagline for the logo changes for each year they host the event.
One of our favorite things: creating a brand from scratch and applying it to print, web and spaces. We worked with the TCF Communications team to create save-the-date postcards, invitations, tickets, posters and stage signage for the event.
The bonus? We met the winner of the first Innovation Award, Kramden Institute and we've been donating design and computers to them ever since!