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yellowDog : creative
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The Toffee Shoppe : Packaging

Toffee this good deserves the best branding and packaging! People are addicted after just one bite...

The original packaging, a stock label from VistaPrint, just didn't give The Toffee Shoppe the shelf presence that they needed to be sold in upscale grocery and specialty stores. We started from scratch and created a system to name and code all of the products. Tags are color-coded for each flavor and make it easy to restock at a glance. We print these labels on-demand, so it's simple to reorder whichever flavor runs out first.

We really dig seeing the way the colorful tags look lined up on store shelves. And The Toffee Shoppe's master chef Patty is always trying new additions, like popcorn and bacon. Beware! It's a little addictive...

Delicious treats from The Toffee Shoppe
Display of The Toffee Shoppe products before partnering with yellowDog
The Toffee Shoppe at DECO Raleigh with custom packaging system
Creative work in progress to design new The Toffee Shoppe packaging
Custom color coded packaging labels for The Toffee Shoppe
The Toffee Shoppe brand signage with logo

go fetch.