Toffee this good deserves the best branding and packaging! People are addicted after just one bite...
The original packaging, a stock label from VistaPrint, just didn't give The Toffee Shoppe the shelf presence that they needed to be sold in upscale grocery and specialty stores. We started from scratch and created a system to name and code all of the products. Tags are color-coded for each flavor and make it easy to restock at a glance. We print these labels on-demand, so it's simple to reorder whichever flavor runs out first.
We really dig seeing the way the colorful tags look lined up on store shelves. And The Toffee Shoppe's master chef Patty is always trying new additions, like popcorn and bacon. Beware! It's a little addictive...